Valid 410-101 Test Pattern | Exam 410-101 Study Guide

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The Facebook 410-101 Certification Exam is a comprehensive exam that covers a wide range of topics related to Facebook advertising. The exam consists of 90 multiple-choice questions that are designed to test the candidate’s knowledge of Facebook advertising. The exam is timed and candidates have 90 minutes to complete it. The exam is available in multiple languages, including English, Spanish, French, Portuguese, and German.

The Facebook 410-101 exam is conducted online and can be taken from anywhere in the world. The exam fee is $150, and candidates have 75 minutes to complete the multiple-choice section and three hours to complete the practical section. The passing score for the exam is 700 out of 1000, and candidates are allowed to retake the exam after a waiting period of 14 days.

The Facebook 410-101 exam is a challenging test that requires a deep understanding of Facebook advertising policies and best practices. The exam covers a wide range of topics, including ad delivery optimization, ad targeting, ad performance measurement, and campaign management. To pass the exam, candidates must demonstrate their ability to create effective Facebook ad campaigns that deliver results for their clients or business.

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Facebook Certified media buying professional Sample Questions (Q119-Q124):

NEW QUESTION # 119
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A. You should bid for clicks and measure impressions.
B. You should bid for conversions and measure impressions.
C. You should bid for impressions and measure impressions.
D. You should bid for CPM and measure conversions.
E. You should bid for installs and measure impressions.

Answer: C

Explanation:
Explanation
There are four bidding options you can pay for the delivery of your ads:
1. Cost per Impressions (CPM)
2. Cost per click (CPC)
3. Cost per conversion
4. Cost per Action (CPA)
Depending on the type of bid that you set up initially, you are configuring several aspects of your campaign:

In this case, since you want to compare reach, your optimization should be for impressions (CPM) and also optimize for impressions.

NEW QUESTION # 120
Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A. People within the test group that will view your ads become part of the exposed group.
B. People within the control group that will view your ads become part of the exposed group.
C. The difference between the test group and the control group are analyzed to see the results of a brand lift study.
D. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
E. You can set up a brand lift study through your Business Manager.

Answer: A,D

Explanation:
Explanation
You can ONLY set up a brand lift study through a Facebook Account Representative.
Once a study is created, the campaign’s target audience is separated into a test group and a control group. The test group contains people eligible to see your ads, and the control group contains people who won’t see your ads.
The people within the test group that actually see your ads become part of the exposed group.

The exposed group and control group are then polled, and the difference in responses between the 2 groups is analyzed.

NEW QUESTION # 121
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.

A. Videos running on Facebook only in-stream placement can be up to 45 seconds.
B. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
C. Videos running on Facebook-only placement can be up to 90 seconds.
D. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
E. Videos on Audience Network only in-stream placement must have at least 5 seconds.

Answer: E

Explanation:
Explanation
Facebook in-stream:
* Video length: 5-15 seconds
* Objective: Video views, Reach, Brand awareness, and Post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream:
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objective (with automatic placements): Video views, Reach, Brand awareness, Post engagement, Conversions, Traffic, App installs, and Product catalog sales
* Objective (on its own): Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
Facebook and Audience Network in-stream together:
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9)

NEW QUESTION # 122
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

A. You should stop spending more money on the audiences where you have spent 80% of the budget.
B. You should unify both audiences into one, as your ad sets are competing with each other.
C. You should continue running the ads, as they are working properly.
D. You should stop using the audience where you are spending 20% of the budget.

Answer: B

Explanation:
Explanation
Whenever you have a high overlap between audiences, the best strategy is to unify both audiences.
If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.
In other words, you are running two ads to the same audiences, so your costs and performance are not optimal.
Your best approach is to unify audiences and run one ad sets with two different ads.

NEW QUESTION # 123
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

A. Uses the PageView event, so it’s available as part of the Facebook pixel base code
B. Can occur multiple times per link click / view
C. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
D. Has a fixed long 45 days attribution window
E. Uses the ContentView event, so it’s available as part of the Facebook pixel base code

Answer: A,C

Explanation:
Explanation
A landing page view:
* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
* Uses the PageView event, so it’s available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)

NEW QUESTION # 124
……

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Valid 410-101 Test Pattern | Exam 410-101 Study Guide

Exam 410-101 Study Guide | 410-101 Hot Spot Questions

Facebook Certified media buying professional Sample Questions (Q119-Q124):

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