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To prepare for the Salesforce Marketing-Cloud-Consultant exam, candidates should have a deep understanding of marketing automation and the Salesforce Marketing Cloud platform. They should also be familiar with data management and analytics, as these are important components of successful marketing campaigns. There are many study resources available to help candidates prepare for the exam, including official Salesforce training courses, study guides, and practice exams.
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q86-Q91):
NEW QUESTION # 86
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose.
The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which three questions are relevant to identify strategies for designing the custom template for the customer’s daily promotional email? (Choose three.)
- A. How often will email content be image-only with text overlaying images?
- B. What is the maximum file size of the images being used?
- C. How often will the layout of the content in a content area change?
- D. What From Name will be used for these emails?
- E. Will image URLs be available publicly?
Answer: A,B,C
NEW QUESTION # 87
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
- C. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- D. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
Answer: D
NEW QUESTION # 88
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles’
- A. Suppression list
- B. Exclusion data extension
- C. Publication list
- D. Auto-suppression list
Answer: D
Explanation:
Explanation
To automate exclusion of identified email addresses from all future sends that use specific sender profiles, Northern Trail Outfitters should use an auto-suppression list. An auto-suppression list is a tool that allows marketers to exclude subscribers from email sends based on their email address and sender profile. The email addresses can be added to the auto-suppression list using a SQL query or an import activity. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_an_auto_suppression_list.htm&type=5
NEW QUESTION # 89
How are Publication Lists used?
- A. To allow subscribers to opt-down/out instead of unsubscribing from all
- B. To manage subscribers in guided and triggered email sends
- C. To built dynamic content rules by subscriber type
- D. To send communication to all subscribers, regardless of opt-in status
Answer: A
NEW QUESTION # 90
A consultant explains how a sending domain differs from a customer’s primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers
- A. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
- B. Can they provide access for Marketing Cloud to update the DNS records?
- C. Does their company allow delegation of subdomains to third parties?
- D. Are they able to modify their domain configuration’s DNS entries?
Answer: C,D
Explanation:
Explanation
To configure a sending domain in Marketing Cloud, the customer needs to delegate a subdomain to Marketing Cloud and modify their DNS entries to point to Marketing Cloud’s servers. These questions will help determine if the customer has the authority and ability to do so. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 91
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