Micromobility Revolution: Exploring the Future of Urban Transportation

Micromobility Revolution: Exploring the Future of Urban Transportation

This can be credited to the constant enhancements in smart cities and the automotive infrastructure globally, increasing number of micromobility vehicles with several benefits, including compact size, ease to use, low weight, and increasing need for ridesharing in tier 1 cities.

In 2021, the bike-sharing category held the largest revenue share of approximately 68.4%, and will continue its dominance in the years to come. This can be attributed to the extensive use of such services in the APAC region as these services are cost-effective and environment-friendly mobility options, enormously helpful in battling the problem of pollution.

The less traveling cost involved with sharing a bike is the major contributor to the growth of the industry. Usually, the revenue structure of these businesses comes with an initial fixed charge for unlocking the vehicle is $0.20 for half hour of travel on average, which is way cheaper than a four-wheeler vehicle sharing option, like car rental and taxi, ridesharing.

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Furthermore, several businesses are providing subscription-based bike-sharing services on a monthly, weekly, and daily basis, which makes travel more cost-efficient for regular customers. For example, Citi Bike provides a day pass, three-day pass, and annual membership to its customers.

The kick scooter sharing category is projected to grow fastest in the years to come. This growth can be credited to the role of kick scooters in resolving first- and last-mile traveling issues worldwide and the huge investment by venture capitalists, major investors, and also from automotive stalwart, in this industry.

In 2021, North America had the larger revenue share of the kick scooter sharing industry, and it is projected to continue its dominance in the future. The reason for the growth of this industry in this region is the increasing number of startups and growing expenditure by several venture capitalists, with large automobile players.

Technological enhancements are mainly responsible for the development of the scooter sharing industry across the globe, as such services are solely reliant on technology for back-end functioning, to enable customers to access the rides 24×7. The scooter-sharing services are mainly provided through mobile apps, where the providers and the users connect for doing payments, booking rides, and parking vehicles.

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