Email Marketing Statistics

Email Marketing Statistics

  • 1.The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. (Statista, 2021)
  • 3.More than 306 billion emails are sent and received each day. (Statista, 2021)

  • 4.Active email accounts surpassed 5.6 billion in 2019. (Statista, 2019)

  • 5.64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)

  • 6.More than 40% of marketers saw budget cuts to email since the pandemic. (Litmus, 2020)

  • 7.Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)

  • 8.4 out of 5 marketers said they’d rather give up social media than email marketing. (Litmus, 2020)

  • 9.35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing, 2020) Read More


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