Dumps 410-101 Cost & Vce 410-101 Format

Dumps 410-101 Cost & Vce 410-101 Format

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The Facebook 410-101 certification exam is designed to help individuals to become better at media buying on Facebook. The exam is a comprehensive program that covers all the key aspects of media buying on Facebook. The certification program is recognized by Facebook and is a great way for individuals to demonstrate their expertise in media buying on Facebook.

Facebook Certified Media Buying Professionals are in high demand, as businesses and organizations of all sizes are increasingly turning to social media advertising to reach their target audience. By earning this certification, professionals demonstrate their expertise in leveraging the Facebook platform to achieve business objectives, from increasing brand awareness to driving sales and revenue.

The Facebook 410-101 certification exam covers a range of topics related to media buying on Facebook, including campaign planning, audience targeting, ad creation, budgeting, and performance tracking. By earning this certification, individuals demonstrate their ability to effectively plan, execute and optimize Facebook ad campaigns to achieve specific business objectives. They also learn how to leverage Facebook’s powerful advertising tools and features to reach and engage their target audience.

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Vce 410-101 Format & 410-101 Authorized Exam Dumps

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Facebook Certified media buying professional Sample Questions (Q10-Q15):

You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

  • A. You should run traffic ads targeted at the entire customer database.
  • B. You should run traffic ads to the customer base but focused on female users.
  • C. You should run conversion ads targeted at women only.
  • D. You should run interaction posts to bring awareness to the new customer base.

Answer: B

It’s a newly-built website. In other words, you don’t have pixel events registered in your account, or the customer has not generated enough data to launch conversion ads.You want to start first bringing traffic to the website so that you can then launch conversion ads.
The first task is to run traffic ads to female customers as they are your largest customer base.

What are some of the benefits of using “Reach and Frequency” buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

  • A. Launch marketing campaigns to customer databases.
  • B. Predictability and control over reach and CPM.
  • C. Define how much you want to spend each day.
  • D. Include Instagram as placement.
  • E. Predictability and control over frequency.

Answer: B,C,D,E

Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.

Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

  • A. You should change the bidding to reach and frequency.
  • B. You should change the ad type to sequential messaging.
  • C. You should change the target market to females.
  • D. You should change the placement to include Facebook.

Answer: A,B,D

Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.
Keep in mind that you can program sequential content or ads within Facebook’s auction. So every time you see
“sequential messages,” the answer is most likely reach and frequency with sequential messaging.
For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

You are building your internal team for a new digital marketing department. You’ve hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

  • A. Page admin
  • B. Page moderator
  • C. Page moderator
  • D. Jobs manager
  • E. Page editor

Answer: E

Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They’ve want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

  • A. Move the initial branding mention towards end of video
  • B. Shortened the video
  • C. Only use Instagram placement for the video ad
  • D. Add text to convey the message without sound
  • E. Change the aspect ratio to square to increase visibility in the feed environment

Answer: B,D

To make a video more effective for the mobile-feed environment you can:
* Shortened the video
* Change the aspect ratio to square to increase visibility in the feed environment
* Add text to convey the message without sound
* Move the initial brand mention earlier
Other best video practices:
* Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
* Design for sound off. Since most video ads in mobile feed are viewed without sound, it’s important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
* Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
* Play more. There’s no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.


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