A good affiliate tracking platform offers a variety of features that support affiliate marketing and help brands maximize revenue. These include real-time data, reporting options, and robust customer support.
One of the most popular affiliate tracking platforms online, TheAffiliatePlatform provides robust tracking capabilities and an extensive list of ecommerce integrations. It also offers a range of pricing plans to meet a brand’s needs.
Real-time data
The best affiliate tracking software provides brands with real-time granular data to evaluate the effectiveness of their affiliate campaigns. This enables them to identify top-performing affiliates, optimize partnerships, and increase revenue.
Smart affiliate software uses fraud detection to make sure businesses aren’t paying out for clicks and views that don’t have an ROI. It looks for things like IP changing software, simulated chatbot clicks, and inflated affiliate metrics.
It also allows for regional compliance and third-party browser tracking protection. This helps keep your affiliate links clear of suspicious traffic, which can result in lost sales and a loss of reputation.
In addition to providing real-time data, an effective affiliate tracker should offer customer support and fraud protection measures. These features help beginners and veteran affiliate marketers alike stay safe and avoid scams and other issues that could impact their success.
Real-time communication
Real-time communication allows employees from different work functions and departments to collaborate in a seamless manner, eliminating the need for travel costs and office rent. This saves companies huge amounts of money and helps them boost their profits to a great extent.
Moreover, it allows them to access the latest information on sales and clicks on a centralized management center. It also lets them customize their commission structures, which makes it easier for them to manage their money.
It is important to note that affiliate tracking software also protects you from bots and other malicious traffic. This helps you ensure the safety of your affiliate links and avoid losing valuable data.
Robust customer support
One of the best things an Affiliate Tracking Platform can provide is robust customer support. It is important for any company to offer a quality support experience because it can boost customer loyalty and increase revenue.
According to Harvard Business Review, customers who are satisfied with a brand’s service spend 140 percent more than dissatisfied ones. A strong customer support team will keep them satisfied and will save a company money in the long run by increasing future sales.
Whether it’s email, phone, or chat, your customer support agents should be equipped with tools that facilitate communication and make their jobs easier. Without these tools, their performance could be limited, which will ultimately affect the quality of their work.
Fortunately, there are many quality customer support platforms out there. These can help you find the best fit for your brand, as well as provide a smooth onboarding process and 24/7 support.
Security measures
Regardless of the business model, an Affiliate Tracking Platform should be built with robust security features. It should be able to detect fraudulent activity and prevent hackers from accessing sensitive data.
Fraudulent activity in the affiliate marketing industry is a significant threat, and it can cost brands millions of dollars. This is why smart affiliate tracking software includes fraud detection to prevent illegitimate affiliates from gaming the system.
Another security measure is securing affiliate sites with SSL certificates, which protects visitors’ personal information and prevents them from being phished or hijacked by hackers. Search engines also prioritize websites that use SSL for user safety, resulting in better rankings and higher conversions.
In addition, affiliate platforms should also offer postback tracking capability, which allows a customer’s browser to report back to the tracking platform when they successfully complete a purchase. This is helpful because it avoids the increasing roadblocks to cookie tracking and helps advertisers detect affiliate fraud more easily.
