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Adobe Marketo Engage Business Practitioner Expert Sample Questions (Q42-Q47):

NEW QUESTION # 42
Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.
Where would Ajay find these details?

A. View Lead Activity
B. Use Audit Trail
C. Check User Login History

Answer: B

Explanation:
Explanation
To find a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months, Ajay can use Audit Trail. Audit Trail is a feature that tracks all user activities within an Adobe Marketo Engage instance, such as creating, updating, or deleting programs, assets, fields, users, roles, etc. Audit Trail also shows who updated the Webinar registration landing page in the last month by filtering by user name, date range, and activity type.

NEW QUESTION # 43
John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns,
453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.
Which two statements are true for archived assets? (Choose two.)

A. Archived pages cannot be used in landing page test groups.
B. Archived assets are auto-deactivated.
C. A filter to select archived assets for use in reports cannot be used.
D. Archived templates are not available when creating an email or landing page in Design Studio

Answer: A,C

Explanation:
Explanation
Two statements that are true for archived assets are that a filter to select archived assets for use in reports cannot be used and that archived pages cannot be used in landing page test groups. This is because archiving an asset or a folder means that it will no longer be visible or available for use in most cases. Archived assets will not appear in search results, auto-suggest, templates, test groups, etc. Archived assets are not deactivated and archived templates are not available when creating an email or landing page in Design Studio

NEW QUESTION # 44
A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

A. A Program Member Token
B. A Program Member Custom Field
C. A Visibility Rule

Answer: B

Explanation:
Explanation
The marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields. A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing page

NEW QUESTION # 45
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

A. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
B. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
C. A trigger campaign is running unsubscribing new people automatically until they give their consent.

Answer: B

Explanation:
Explanation
A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change

NEW QUESTION # 46
An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.
There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.
What message will each person receive?

A. Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
B. Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.
C. Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

Answer: B

Explanation:
Explanation
Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging.
Indira will receive an email with sticky toffee pudding messaging. This is because the segmentation is based on dessert preferences, and each segment has only one dessert assigned to it. Therefore, each person will receive the message that corresponds to their first dessert preference in alphabetical order. For example, Miri likes apple pie and sticky toffee pudding, but apple pie comes before sticky toffee pudding in alphabetical order, so she will receive the apple pie message. The other options are incorrect because they do not follow this logic

NEW QUESTION # 47
……

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AD0-E559 study materials – Adobe AD0-E559 dumps VCE

AD0-E559 Exam Certification – Valid AD0-E559 Exam Question

Adobe Marketo Engage Business Practitioner Expert Sample Questions (Q42-Q47):

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