Most of us feel cafe franchising is an easy task. And some feel it’s rocket science. The truth, though, is a bit different.
It is neither too simple nor complete rocket science. Cafe franchising is a complicated process but with the right effort and time, it becomes simple.
Like any other business project, it needs patience and moving towards the right direction. In India, the cafe franchise is becoming very popular due to its various advantages.
As Ratan Tata said, ” To reach fast, walk alone but to reach far, walk together.” Cafe franchise takes business to far-reaching places and success.
However, certain things are needed to be done before venturing into it. Here are our 6 powerful tips for you to get good results from your cafe franchise.
- Evaluation of your brand
Any business person will invest in your cafe franchise once he or she is sure of better returns.
Your cafe needs to have a good return value, brand value, and a unique USP to attract customers. Where there is a customer, there’s an investment.
- Simple procedure
Many cafe franchises have a cumbersome process which makes franchisors hesitant and impatient. They often leave one prospect for another.
So, make sure it does not happen with your cafe franchise. Make the whole procedure of anyone buying your franchisee easy and effective.
- Trademark and Logo Registration
You provide someone with the right to use “your” logo and trademark when you franchise your café. The most significant—and frequently the most ignored—step in franchising is to have your logo and trade mark registered.
- Brand Profile
Create a brand profile and give prospective franchisees more information about your franchise. You ought to be in this cutthroat franchise market for cafes in India. The brand vision must be reflected in documents.
A concise summary of the goods and services that will be provided, the opening day of the new location, and the type of support you will be giving the cafe franchise before and after the opening should also be included. You’ll be able to create some kind of brand consistency this way.
Maintaining the calibre of the franchise’s services requires staff training. From the chef to the waiters, your team should be responsible for training the entire crew. Before the franchise opens, new hires must be integrated and trained.
- Franchise Contract
Given that there are no laws specifically covering the cafe franchise industry, it is crucial for both parties to have a written agreement in order to protect each other. After opening their store, franchised cafes may stop paying royalties.
The terms of the payment, the timetable, the plan, the royalties, and the support offered by the franchise should all be included in the franchise agreement. This will ensure you protect your cafe franchise from dubious franchisees.
Even yet, a number of variables, including target market and location, are very important to the success of a cafe franchise. When done properly, franchising may be a successful business.