Graphic design services, when it comes to internet marketing, do more than just help you advertise your business to potential customers. It can actually be the difference between someone purchasing your product or service and leaving your website without doing so. Unfortunately, most people think of graphic design as something that should only be done by professionals, but the truth is that anyone with basic photo editing skills can create eye-catching graphics with basic software they download from the internet (such as Photoshop). Check out these five tips for better graphic design in your internet marketing!
1) Keep it Simple
The first rule of thumb for better graphic design is to keep it simple. Don’t try to cram too much information into one image or design. Stick to one message and make it clear. Use colors and shapes to convey a message to customers. Keep your images clean, with no clutter. Use contrasting colors to emphasize the most important parts of your design. Utilize icons when possible. Finally, avoid placing text on an image if you can help it. The text should be used sparingly and only where necessary.
2) Use Big Fonts
It’s no secret that people love big fonts. In fact, studies have shown that using big fonts can actually improve your website’s conversion rate. So if you’re not using big fonts in your internet marketing, you’re missing out on a huge opportunity. And it doesn’t stop there: You also need to make sure the colors are bright and engaging and that they contrast well with the background colors. If you want more information about how to use color in graphic design, check out this awesome guide by Creative Market. The last thing you should do is keep the graphics simple and uncluttered.
3) Add Color
Adding color to your internet marketing can be a great way to catch people’s attention. But be careful not to go overboard – too much color can be just as off-putting as no color at all. The best way to add color is to use it sparingly, in strategic places where it will really pop. For example, if you’re doing a flyer for an event or promotion that takes place outdoors, then the sky and the sun are excellent sources of natural color that you can exploit with your design. If you’re selling beach vacations, then take advantage of the bright blue sky and clear water in the background of any images you use.
4) Don’t be Afraid of White Space
Too often, businesses cram as much information as possible into their internet marketing materials. But less can actually be more when it comes to graphic design. White space doesn’t have to be literal white – it can be any color or background. It simply refers to the empty areas on your web page or document. And don’t think that just because there’s empty space, means you’ve wasted valuable real estate. You’ll still need a headline and some kind of call-to-action at the end of your post.
5) Always Follow Typography Guidelines
Good typography is essential for any design, but it’s especially important in internet marketing. Because users will be skimming your content rather than reading it word for word, you need to make sure your text is easy to read. That means using a clear hierarchy, using short paragraphs, and using ample white space. Don’t Forget the Big Picture: The composition of your graphic should always tell a story about what you want the viewer to think or feel.
Creating something that is too busy or complicated will only serve to turn people off. Stick to a clean, simple design that is easy on the eyes. One of the most important aspects of graphic design is making sure that your branding is consistent across all platforms. This means using the same colors, fonts, and overall aesthetic in all of your marketing materials. Another important element of good graphic design is using high-quality images. This doesn’t mean that you have to use stock photos; you can also use your own original photos or illustrations.